Media Training
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How to behave when facing the media
Managers in both profit and non-profit organisations increasingly have to make statements to the press, answer questions and take part in interviews or debates on television.
The increase in private TV and local radio stations means that in future we are much more likely to need to know how to deal with and work effectively with the media. However, television and radio have their own rules and not every television appearance automatically turns out well.
Objectives
You will learn:
How to make clear and precise statements in response to questions about your company, even under pressure.
The rules of effective media presentation on camera and microphone.
Target Audience
The seminar will be aimed at managers, politicians and professionals, who are required to make public appearances in the media. Persons from all sectors who need to be fully trained for media presentations.
Methods
Training will include: Brief lectures, interactive dialogues, skills-training, video analysis.
Content
- What can I expect when I agree to an interview?
- How do I prepare? What do I need to know in advance?
- Presentation framework
- Varying media situations
- How do I construct an effective media statement?
- The most important ground rules for contacts with the media
- Question and answer techniques
- Media effective body language
- Strategies for difficult media situations
Duration
2 days, 09.00 to 17.00
Trainer
- Hugo Bigi, Head of Moderation, «TeleZüri»
- Hans-Peter Rüegg, Management Trainer
- Tamsayne Beesley, MA, MBA, mother tongue English, G/F, international business executive specialising in marketing, PR and corporate communications
Durchführungsort
Seminarhotels in Zürich und Luzern, Schweiz